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Genelec loudspeakers enhance upmarket home theatre project in Southern India
Dear Colleague,
Please see links below for our latest press release, case study, and images, relating to the installation of an immersive Genelec home theatre loudspeaker system in an upmarket private residence in Karur, India.
Copperleaf and Clyne Media will be sending this to their global press lists on Tuesday 28th March at 11.00 EEST. Can you please help us by not sharing publicly ahead of that press sendout. Thank you.
Best Regards,
The Genelec Marketing Team
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Genelec loudspeakers enhance upmarket home theatre project in Southern India
Private mansion benefits from state-of-the-art technology for plush home theatre installation
Karur, India, March 2023… Karur is known as the textile capital of the Indian state of Tamil Nadu. One of India’s premier industrialists – who made his fortune manufacturing high quality mosquito nets that are now exported all over the world – has recently built a luxury mansion for his family that includes a high-class home cinema fully equipped with Genelec loudspeakers.
The mansion – including the cinema – was designed by the PR Design Group, the renowned architects based in Bengaluru (formerly Bangalore), who are known for their work in the high-end residential market. However, when it came to equipping the cinema space, the client turned to entertainment and smart home automation specialists, Cinespa by Mark Technologies.
Cinespa owner, P.R. Srenivasan, aka ‘Sreni’, recalls that when he met the clients at the showroom – which features an impressive Genelec immersive loudspeaker system – they hadn’t actually budgeted very much to equip the new theatre. However, once they’d experienced the demo, there was no going back!
“The immersive demo with Genelec loudspeakers was definitely a clincher,” says Sreni. “The tonality, performance and the history of Genelec as a premium brand in prestigious global studio and AV installations – including home theatre applications – convinced our client that this was what he wanted for his home theatre.”
Nevertheless, Cinespa was faced with a number of challenges when it came to design and configuration. “The client would have preferred to implement both Auro 3-D and Dolby Atmos formats – but actually, due to the A/C duct positioning, we didn’t have sufficient height for loudspeaker placement for Auro 3-D, plus there was no rack space available outside the room, so our only option was for an actively powered system. Genelec was therefore the ideal solution in a Dolby Atmos 9.1.6 format.”
Consequently, Cinespa installed a total of sixteen Genelec loudspeakers, including three S360s housed behind the screen which act as the L/C/R system. The S360’s fusion of reference-quality performance, high SPL and compact size makes it perfect for demanding film, post and music production, including Dolby film mixing – and thus ideal for cinematic audio reproduction in a Dolby Atmos setup. Six powerful AIW26 in-wall loudspeakers blend seamlessly into the environment for transparent surround sound at the sides and rear of the room, whilst six 8340 smart active loudspeakers are installed in the ceiling to complete the immersive 9.1.6 configuration. The 7382 subwoofer can be found beneath the screen along with all of the processing and media automation equipment, neatly hidden behind an elegant wooden screen.
“The only place for any equipment was beneath the screen, so we had to do a lot of work to ensure there was sufficient ventilation,” explains Sreni. “It wasn’t easy but I’m very pleased with the final result.”
The rest of the room is equally high spec with state-of the-art acoustic treatment on the walls and ceiling from Vicoustic in Portugal, Sony projection equipment, intuitive media automation and control from Casadigi and lighting control from Lutron. Completing the experience is plush, raked seating from Moovia in Germany featuring electric adjustable footrests and backrests, finished in premium Italian leather.
“I’m very proud of what we achieved in this beautiful home theatre,” concludes Sreni. “The Genelec sound system delivers a matchless immersive audio experience that does full justice to the luxurious, ultra-high-spec environment. During our first detailed meeting and demonstration at our immersive showroom, the whole family opted for the best configuration with absolutely no compromise – they loved the natural sound of Genelec loudspeakers and insisted that nothing else would do. The family was recommended the best solutions in the world – both from us and from the architect – and they approved everything. It was a privilege to work on such a prestigious project which is surely one of the best home theatre rooms in India.”
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Press Release and Case Study
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The private cinema room in Karur, Tamil Nadu, India.
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The room features a Genelec 9.1.6 home theatre loudspeaker system.
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Six Genelec 8340s are installed as ceiling loudspeakers.
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Three Genelec S360s are installed in the LCR positions, with a 7382 subwoofer handling the LFE.
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Since the founding of Genelec in 1978, professional audio loudspeakers have been at the core of the business. An unrivalled commitment to research and development has resulted in a number of industry firsts and established Genelec as the industry leader in active loudspeakers. Forty years later Genelec loudspeaker products remain true to the original philosophy, offering reliability, neutral sound reproduction regardless of size, as well as the ability to adapt to the acoustic conditions of the listening environment. Genelec customers receive paramount support in the field, from acoustical advice and calibration services to technical service and long product life span. Buying a Genelec product is a secure long-term investment in outstanding and reliable audio reproduction.
For press information, please contact:
Howard Jones,
Genelec Oy
Tel: +44 (0)7825 570085
email: howard.jones@genelec.com
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